Asics Superblast 3

“A healthy mind in a healthy body.” This is the message hidden in the very name of the brand Asics, which is an acronym of the well-known Latin proverb Anima Sana In Corpore Sano. The story of this Japanese icon began in 1949 in Kobe, where its founder Kihachiro Onitsuka started producing athletic shoes with a vision to uplift the post-war youth through sports and an active lifestyle. The original Asics sneakers were not adorned with the now-iconic letter “a,” but rather the branding of Onitsuka Tiger with its signature crossed stripes, symbolizing the ferocity, strength, and endurance of a tiger. Today, while Onitsuka Tiger operates as a separate premium lifestyle division, the reference to authentic Japanese craftsmanship and technological integrity remains deeply embedded in the DNA of every pair bearing the Asics logo.